Primary Color Palette

Note: These colors meet accessibility guidelines when used with a white background. SMC complies with WCAG Level AA guidelines.

Our primary color palette should be used on all design and marketing materials, both internally and externally.

  • SMC Blue

    PMS 300
    CMYK: 100 / 50 / 0 / 0
    RGB: 0 / 93 / 184
    WEB: #004C98

  • White

    CMYK: 0 / 0 / 0 / 0
    RGB: 255 / 255 / 255
    WEB: #FFFFFF

Secondary Color Palette

Colors from the secondary color palette may be used as complements to the primary palette.

  • SMC Light Blue

    PMS 2995
    CMYK: 100 / 5 / 0 / 0
    RGB: 0 / 169 / 224
    WEB: #00A7E1

  • SMC Yellow

    PMS 129C, 128U
    CMYK: 0 / 20 / 100 / 0
    RGB: 243 / 208 / 62
    WEB: #F7CF3D

  • SMC Cool Grey

    PMS Cool Grey 10
    CMYK: 40 / 30 / 20 / 60
    RGB: 99 / 102 / 106
    WEB: #646469