Santa Monica College Madison Site Theater

Workplan for Community Outreach

May 10, 2001

Goals. Santa Monica College is committed to continue to operate as a good neighbor and be a reponsive provider of community services at the Madison campus. The College Board of Trustees has committed to a community outreach program that includes:

  • Meeting with neighbor residents and businesses to obtain input in order to assure that the project is sensitive to neighboring uses;

  • Meeting with community groups and individuals to introduce the project and to ensure that the project meets community needs;

  • Meeting with arts organizations, parent groups, and educational providers to introduce the project and ensure that the project meets educational needs; and

  • Obtaining all legally required governmental approvals for the project and contracting for the independent preparation of all environmental reviews under CEQA and NEPA.

Timeline. The College expects the community outreach program to concentrate its efforts over the next six to eight months. If the Madison Site Theater is approved, the community outreach program will of course be extended to continue through the operation of this new facility.

Two-Way Communications. All components of the outreach effort are designed to include two-way communication. The College will provide information and encourage public participation through personal contact, direct mailings to specific groups, citywide mailings, media notices, e-mail, and even a special website designed for community outreach.

Public Workshops. These workshops are intended to make it easy for the public to communicate with the College in a forum where concerns will be taken seriously and will be responded to. Workshops will be specifically held for the immediate neighbors, neighborhood groups, interested public and private organizations, and the public at large.

Workplan. The workplan begins on the following page. The plan includes the name of the activity, the frequency of the activity, who the activity is for and a description, and how two-way communication is accomplished by the activity.

Madison Site Theater Community Outreach Workplan
Activity Frequency Description Response & Public Input

Special: Retention of an Environmental Consultant


The College will hire an environmental consultant in order to obtain all legally required governmental approvals for the project. The consultant will prepare a draft of the relevant documents that will be available for public comment and with a full response to all comments as well. The consultant will also prepare and publicize a community outreach plan in connection with his or her activities. That plan will be incorporated into the College community outreach program.

Provides for public participation, public comment, public dialog, and public input.

Meetings with Individual Neighbors


The College has begun and will continue one-on-one conversations with neighbors on the streets immediately adjacent to the project to describe the project and to answer questions and hear their concerns. These neighbors will also be invited to at least one workshop specifically for them, so that a more detailed understanding of the project can be shared and more detailed discussions about any impacts and alternative approaches to remedying or mitigating these impacts can be held. The College has committed significant staff resources to make this possible, including the hiring of two consultants who have extensive experience with the Santa Monica community.

Provides for personal dialogue and on-going discussion.

Individual Meetings

On-going and as requested

The College will meet with others affected by or interested in the project. These individuals will also be invited to workshops.

Provides for personal dialogue and on-going discussion.

Workshops — Targeted

As scheduled

The College will meet with immediate neighbors as well as with the Mid-City Neighbors and Wilshire-Montana Neighborhood associations. In addition, the College also expects to meet with as many as 20, and more if necessary, interested community groups, other neighborhood groups, arts organizations, business organizations, civic groups, educational groups, and others. The College will conduct two city-wide mailings to make available the opportunity for members of any of these groups to request a workshop presentation for their group.

Provides for public participation, including dialogue, workshop exercises, and workshop participant surveys and questionnaires.

Workshops — Citywide

One or two

The College will conduct one or two "all-city" publicly noticed workshops on the project, in order to ensure that the project is sensitive to neighbor concerns, meets community needs, meets educational needs, and meets the requirements to obtain the necessary governmental approvals. Mail notifications will be made to all Santa Monica city residential and business addresses.

Provides for public participation, including dialogue, workshop exercises, and workshop participant surveys and questionnaires.

Board of Trustees Hearings

Two hearings, and additional hearings as needed

The Board of Trustees will make the final determination about the project, as well as the certification of any environmental documents. The Board will hold two meetings, so that the Board can consider all comments before taking any action. In addition, the Board will be presented with at least one informational update report on the Madison Site Theater prior to holding its first hearing. Also, the College Board of Trustees welcomes public comment at any time.

Provides for direct communication with Board of Trustees through public comment and written communication.

Direct Mail — Citywide

Coordinated with public workshop outreach

Includes at least four citywide mailings. The first will provide information about the project; the second and third will be notifications of two community-wide workshops; and the fourth will provide updated information about the project.

The first mailing will include a response card by which to ask for e-mail notification, to be added to a mailing list, or to request additional information. This mailing will also include an offer to organizations that wish a presentation of the proposed project to request one. The second and third mailings include phone numbers to request additional information. The fourth mailing will provide the same opportunities as the first mailing.

Direct Mail — Targeted


An informational newsletter to community agencies, educators, leadership, community organizations, neighbors, and members of the public who have requested to be added to a mailing list.

Includes a who-to-contact section with phone numbers, as well as e-mail addresses and the website address.


Every 2 weeks

E-mail communication with those who request it at workshops, individual meetings, and in response to mail. Provides early notification of workshops, events, and project news.

Provides opportunity to ask questions, request additional information, or make suggestions.


Updated at least monthly

Provides information about the project, its current status, educational programs, information for donors, past and current performance events, information on the community process, potential educational program partnerships, and community and celebrity endorsements.

Provides opportunity to request inclusion on future e-mail or direct mailing notifications, provides opportunity for endorsements, provides opportunities to contribute, and provides information on current status of community outreach.