The Center for Media and Design (CMD) — an SMC satellite campus located in the heart of the Westside's entertainment production district — was launched in 1997 initially as Academy of Entertainment & Technology , in collaboration with entertainment industry employers to provide students with a comprehensive, well-rounded education that prepares them to be flexible professionals in rapidly evolving media fields.
CMD is home to the Entertainment Technology program, designed to meet the industry's need for creative professionals who excel in developing ideas and have the technical proficiency to execute them. Our instructors are experienced media professionals who bring first-hand knowledge of industry practices to the classroom and work in close collaboration with industry advisors to keep up with trends and changing requirements. In addition, participating companies often provide guest speakers and student internships.
The Entertainment Technology program offers comprehensive certificates of achievement in Animation and Digital Media, and an AA degree in Animation. The major coursework for the Animation degree/certificate combines a strong foundation in story and traditional animation with hands-on experience in digital animation pre-production and production processes. The multilevel Digital Media certificate emphasizes the design and implementation of digital audio and video media for the entertainment industry. In addition, the Entertainment Technology program now offers department certificates in Game Design (the design and implementation of interactive media for the game industry), and Digital Effects (the production and project management processes for creating digital effects for the entertainment industry).
Selected Entertainment Technology courses are offered online through SMC's Distance Education program.
The Graphic Design and Interior Architectural Design programs are also located at CMD. Collectively, these programs comprise the Design Technology department, generating a creative environment for students in the respective programs. (See the Major Requirements and the Course Descriptions sections of this catalog for further details on the Graphic Design and Interior Architectural Design programs).