​​​​​ SMC Student at CBS Marketing 

Promo Pathway Program 2018-19

Promo Pathway is the nation’s first accredited on-air promotions training program. Produced in partnership with Promax BDA — and with the generous support of the PromaxBDA's Leadership Through Diversity —this one-year program immerses emerging talent in our industry through an exciting hands-on curriculum. Students graduate with a comprehensive understanding of entertainment marketing and promotion and the essential skills needed to launch their careers as writers, producers, editors.

Courses include a combination of writing, editing, production and design and are taught by leading industry professionals and PromaxBDA members. Students have opportunities to gain real-world experience through internships at networks, agencies, and studios . Promo Pathway allows the students build their networks through one-on-one creative coaching and professional development workshops.

Students will be able to assess television and digital content, implement creative industry methods to create graphic content, implement visual & audio techniques all to formulate and tell a compelling story for promotional campaigns.

How to Ap​ply

Our program has a vetting process that includes an Application and an Interview. The interview will be done in person and scheduled after the application is completed. Please submit an application to be considered for the Promo Pathway Program at Santa Monica College.

  • Submit Application for The Promo Pathway Program
  • Interview Period - April, May, June (Our staff will contact you to schedule an interview)
  • Finalist Day- TBD (August)
  • Orientation- TBD (August)
  • Classes Begin August 27, 2018. 
  • All students accepted will be full-time students at Santa Monica College for the Fiscal Year 2018-2019.Promo Pathway Program Academic Schedule FY 2018-2019.pdf

Application is Now Closed 

To speak to someone regarding this program,  please call our office and speak with  Mario Franco @ (310) 434-4182.

Santa Monica College students in PromaxBDA's Daily Brief

Leadership Through Diversity