Promo Pathway Program

Promo Pathway is the nation’s first accredited on-air promotions training program. Produced in partnership with Promax BDA — and with the generous support of the PromaxBDA's Leadership Through Diversity —this one-year program immerses emerging talent in our industry through an exciting hands-on curriculum. Students graduate with a comprehensive understanding of entertainment marketing and promotion and the essential skills needed to launch their careers as writers, producers, editors.

Courses include a combination of writing, editing, production and design and are taught by leading industry professionals and PromaxBDA members. Students have opportunities to gain real-world experience through internships at networks, agencies, and studios . Promo Pathway allows the students build their networks through one-on-one creative coaching and professional development workshops.

Students will be able to assess television and digital content, implement creative industry methods to create graphic content, implement visual & audio techniques all to formulate and tell a compelling story for promotional campaigns.

How to Ap​ply for FY2019-2020

Our program has a vetting process that includes an Application and an Interview. The interview will be done in person and scheduled after the application is completed. Please submit an application to be considered for the Promo Pathway Program at Santa Monica College.

  • Submit Application for The Promo Pathway Program
  • Interview Period - April- June 2019
  • Finalist Day - TBD June
  • Orientation - TBD (August)
  • Classes Begin August 26, 2019.
  • All students accepted will be full-time students at Santa Monica College for the Fiscal Year 2019-2020.PDF FilePromo Pathway Program Academic Schedule FY 2018-2019

Application for FY 2019-2020 in Now Open

Apply Today

To speak to someone regarding this program, please call our office and speak with Mario Franco @ (310) 434-4182.

PDF FileAlumni Profiles

Student Success Story

SMC Article

Santa Monica College students in PromaxBDA's Daily Brief

Leadership Through Diversity