SMC Student at CBS Marketing  

Promo Pathway Program 2017-18

Promo Pathway is the nation’s first accredited on-air promotions training program. Produced in partnership with Promax BDA — and with the generous support of the PromaxBDA Diversity Council—this one-year program immerses emerging talent in our industry through an exciting hands-on curriculum. Students graduate with a comprehensive understanding of entertainment marketing and promotion and the essential skills needed to launch their careers as writers, producers, editors.

Courses include a combination of writing, editing, production and design and are taught by leading industry professionals and PromaxBDA members. Students have opportunities to gain real-world experience through internships at networks, agencies, and studios. Promo Pathway allows the students build their networks through one-on-one creative coaching and professional development workshops.

Students will be able to assess television and digital content, implement creative industry methods to create graphic content, implement visual & audio techniques all to formulate and tell a compelling story for promotional campaigns. 

                    Promo Pathway e-book 1.8.16.pdfAlumni Profiles           Student Success Story            SMC Article

How to Apply

Our program has a vetting process that includes an application and an interview. The interview will be done in person and scheduled after the application is completed.     

  • Application for Promo Pathway is currently closed
  • Interview Period:
  • Orientation: 
  • Classes Begin
  • All student accepted will be full-time students for the  Fiscal Year 2017-2018.

Apply Today!

To speak to someone regarding this program, please call Mario Franco @  (310) 434-4182.

Santa Monica College students in PromaxBDA's Daily Brief

   Diversity Council  Logos for NBC Universal, CBS, ABC, Fox, Sony, Univision, WB, Viacom, A+E, AMC  

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