Promo Pathway Program 2017-18
Promo Pathway is the nation’s first accredited on-air promotions training program. Produced in partnership with Promax BDA — and with the generous support of the PromaxBDA Diversity Council—this one-year program immerses emerging talent in our industry through an exciting hands-on curriculum. Students graduate with a comprehensive understanding of entertainment marketing and promotion and the essential skills needed to launch their careers as writers, producers, editors.
Courses include a combination of writing, editing, production and design and are taught by leading industry professionals and PromaxBDA members. Students have opportunities to gain real-world experience through internships at networks, agencies, and studios. Promo Pathway allows the students build their networks through one-on-one creative coaching and professional development workshops.
Students will be able to assess television and digital content, implement creative industry methods to create graphic content, implement visual & audio techniques all to formulate and tell a compelling story for promotional campaigns.
How to Apply
Our program has a vetting process that includes an application and an interview. The interview will be done in person and scheduled after the application is completed.
- Submit Application for Promo Pathway
- Interview Period- Spring 2018
- Finalist Day- TBD
- Orientation- TBD
- Classes Begin August 27, 2018.
- All students accepted will be full-time students at Santa Monica College for the Fiscal Year 2018-2017.
To speak to someone regarding this program, please call Mario Franco @ (310) 434-4182.
Santa Monica College students in PromaxBDA's Daily Brief