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Santa Monica College|Academic Affairs|Workforce & Economic Development| Entertainment Promotion / Marketing Production

Entertainment Promotion / Marketing Production

SMC Student at CBS Marketing 

Promo Pathway Program 2016-2017

Launch your creative career in television with the Promo Pathway Program at Santa Monica College. The first accredited on-air promotions training program for students looking to break into the television industry.

Promo Pathway Program is the nation's first accredited on-air promotions academic program.

In 1 year, students will have the opportunity to take 9 classes and receive 27 transferable units and learn from individuals who are leaders in the industry. SMC's partnership with PromaxBDA allows us to expose our students to fast-changing cutting edge standards in the television and media marketing. We expect well over 150+ applications and ultimately will select 25 students to join the distinguished Promo Pathway Cohort Program.

                    Promo Pathway e-book 1.8.16.pdfAlumni Profiles             Student Success Story              SMC Article

How to Apply

  1. Fill out the  2016-2017 Promo Pathway 5 Application

  2. After completing your application, submit via email the following required documents to​ . 

    Cover Letter
    Unofficial High School or College Transcript (if any)
    Letter of Recommendation

  3. Interview (July) - Our office will contact you to schedule a face to face interview.

  4. Finalist Day - Student finalists will be invited to a second and final interview tentatively scheduled for July 22, 2016.

  5. First day of classes - August 29, 2016.

  6. Application Deadline - July 12, 2016.


To speak to someone over the phone regarding this program, please call (310) 434-4182.

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