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Santa Monica College|Academic Affairs|Workforce & Economic Development| Entertainment Promotion / Marketing Production

Entertainment Promotion / Marketing Production

Promo Pathway Program   2016-2017

Launch your creative career in television with the Promo Pathway Program at Santa Monica College. The first accredited on-air promotions training program for students looking to break into the television industry.  


Promo Pathway Program is the nation's first accredited on-air promotions academic program.
In 1 year, students will have the opportunity to take 9 classes and receive 27 transferable units and learn from individuals who are leaders in the industry. SMC's partnership with PromaxBDA allows us to expose our students to fast-changing cutting edge standards in the television and media marketing. We expect well over 150+ applications and ultimately will select 25 students to join the distinguished Promo Pathway Cohort Program. (SMC Article​

How to Apply

2. After completing your application, submit via email the following required documents to
Cover Letter
Unofficial High School or College ​Transcript (if any)
Letter of Recommendation​ 

3. Interview (July) - Our office will contact  you​ to schedule a face to face interview. 

4. Finalist Day -  Student finalists will be invited to a second and final interview tenatively scheduled for July 22, 2016.  

5. First day of classes -  August 29, 2016.

Application Deadline - July 5, 2016 

We will be hosting a Students Information Session Wednesday June 1, 2016 
@ Bundy Campus Room 121, 6 pm - 8 pm