About the Marketing Program

Drive in the Fast Lane with a Career in Marketing

Marketing is one of the fastest growing, most in-demand careers, with an increasing number of jobs available across marketing management, sales management, creative direction, social media management, advertising and promotions, market research, and public relations. The common thread? Technology. Social media, artificial intelligence, augmented reality and other technologies have transformed the marketing landscape, and show no signs of slowing.

According to the Bureau of Labor Statistics, marketing management positions offer higher than average median annual income prospects compared to other business careers. Our marketing programs will train you to analyze business issues, problem solve and develop effective marketing strategies to achieve business goals. Whether you decide to approach an agency or work in-house for an organization, marketing roles require constant innovation, creativity, a deep knowledge of tools and strategies and the ability to manage multiple projects at once.

With on-campus and fully online program options, SMC offers a format that works for you.

Find the path that fits your personal needs and professional goals:

Degrees and Certificates

Associate in Science Degree Icon Associate in Science More information on the Associate in Science Degree

Get a foundation in general education, then gain the skills needed to excel in your desired field.

Completion of an Associate degree usually will not satisfy transfer major requirements. Meet with a counselor to develop an academic program best suited for you.

Estimated Timeline:
2+ years, 60 units

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Certificate of Achievement Icon Certificate of Achievement More information on the Certificate of Achievement

Gain the skills needed to excel in your desired field without completing general education requirements.

Estimated Timeline:
1+ years, 24+ units

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Certificate of Achievement Icon Department Certificate More information on the Department Certificate

Gain skills quickly with this short term program, then leverage them to get ahead in your career.

Estimated Timeline:
1 year or less, 18 units or less

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Associate in Science Degree - Sales and PromotionAssociate in Science Degree icon

24 units + General Education Requirements

Certificate of Achievement - Sales and Promotion Certificate of Achievement Icon

24 units This Degree is earnable completely online

This program will prepare you for careers in sales and other contemporary marketing responsibilities. Sales promotion techniques are examined as you develop skills in the modern sales process. Developing a strategic approach to customer relationship management and the lifetime value of the customer will equip you with the mindset to succeed in today’s dynamic marketplace.

PDF FileView Requirements for the Associate in Science and Certificate of Achievement - Sales and Promotion

Certificate of Achievement - Marketing Certificate of Achievement Icon

21-24 units This Degree is earnable completely online

Learn the skills needed in traditional advertising and social media to start a career in marketing.

PDF FileView Requirements Certificate of Achievement - Marketing

Department Certificate - Sales and PromotionDepartment Certificate

12 units This Degree is earnable completely online

Our department certificate is a focused short-term version of the Certificate of Achievement designed to expose students to the various aspects of Sales and Promotion and job opportunities.

PDF FileView Requirements Department Certificate - Sales and Promotion

Department Certificate - Business Marketing Department Certificate

12 units This Degree is earnable completely online

Our department certificate is a focused short-term version of the Certificate of Achievement designed to expose students to the various aspects of Marketing and job opportunities.

PDF FileView Requirements Department Certificate - Business Marketing

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SMC Resources

Potential Career Options

Job Title Typical Education Median Wage
Advertising and Promotions Managers Bachelor's Degree $99,899
Financial Managers, Branch or Department Bachelor's Degree $137,441
Green Marketers Bachelor's Degree $99,899
Marketing Managers Bachelor's Degree $135,470
Sales Managers Bachelor's Degree $106,015
Agents and Business Managers of Artists, Performers, and Athletes Bachelor's Degree $63,874
Meeting, Convention, and Event Planners Bachelor's Degree $46,635
Fundraisers Bachelor's Degree $69,540
Market Research Analysts and Marketing Specialists Bachelor's Degree $62,205
Business Intelligence Analysts Bachelor's Degree $75,813
Search Marketing Strategists Bachelor's Degree $75,813
Survey Researchers Master's or Professional Degree $58,335
Public Relations Specialists Bachelor's Degree $62,713
Interviewers, Except Eligibility and Loan High School Diploma or More $36,054

Learn more about becoming a marketing manager, search marketing strategist, public relations and fundraising manager, public relations specialist, or an advertising and promotions manager.