Promo Pathway Program 2018-19

Gain Insider Access with a Career in Media Promotion

Promo Pathway is the nation’s first accredited on-air promotions training program, produced in partnership with PromaxBDA and with the generous support of PromaxBDA Leadership Through Diversity partners. This one-year immersive program provides emerging talent with hands-on education and training designed to help you launch a career in entertainment marketing and promotions, advertising, or media.

Interactive courses include a combination of writing, editing, production and design, taught by leading industry professionals. Students learn how to assess television and digital content, create graphic content, and implement audio and visual techniques to create compelling promotional campaigns. The program offers many opportunities for you to access one-to-one coaching and professional development, plus earn internships at major networks, studios and agencies.

How to Apply

Our program has a vetting process that includes an Application and an Interview. The interview will be done in person and scheduled after the application is completed. Please submit an application to be considered for the Promo Pathway Program at Santa Monica College.

Submit Application for The Promo Pathway Program

Interview Period - April, May, June (Our staff will contact you to schedule an interview)

Finalist Day- TBD (August)

Orientation- TBD (August)

Classes Begin August 27, 2018.

All students accepted will be full-time students at Santa Monica College for the Fiscal Year 2018-2019.

Degrees and Certificates

Associate of Arts Degree Icon Associate in Arts More information on the Associate in Arts Degree

Get a foundation in general education, then gain the skills needed to excel in your desired field.

Completion of an Associate degree usually will not satisfy transfer major requirements. Meet with a counselor to develop an academic program best suited for you.

Estimated Timeline:
2+ years, 60 units

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Department Certificate Department Certificate More information on the Department Certificate

Gain skills quickly with this short term program, then leverage them to get ahead in your career.

Estimated Timeline:
1 year or less, 18 units or less

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Associate of Arts in Entertainment Promotion and Marketing ProductionAssociate in Arts Degree icon

24 units + General Education Requirements

Certificate of Achievement in Entertainment Promotion and Marketing ProductionCertificate of Achievement Icon

24 units

This program is a comprehensive on-air promotions training program that will prepare you for employment in entertainment promotion and marketing production. You will gain the essential skills needed to launch a career as a writer, producer, or editor.

SMC Resources


Potential Career Options

Potential Career Options

Job Title Typical Education Median Wage
Film and Video Editors Bachelor's Degree $75,448
Technical Directors/Managers Bachelor's Degree $98,560
Broadcast Technicians Bachelor's Degree $49,823