About the Fashion Merchandising Program

Fashion merchandisers select, purchase, promote and sell clothing and accessories. As a Fashion Merchandising student, you will study fashion trends, learn about trend forecasting, and visit manufacturers and merchandise markets to gain real-world experience in the field. Your classroom simulates an industry office. You will work in teams and play various roles: manager, buyer, advertiser, display department and sales representative.

Learn how to coordinate promotional activities including marketing campaigns and fashion shows. Fashion merchandising offers advanced career options across marketing, purchasing, merchandising and sales. In this program, you will build a diverse portfolio designed to help you transition to a 4-year institution or enter directly into the fashion industry.

We provide opportunities to visit design houses and manufacturers as well as hear from retailers, merchandisers, and stylists. Top fashion schools and employers value Santa Monica College Fashion Merchandising graduates for their motivation, focus, and creativity.

Your dream of working in the fashion industry is within reach.

Degrees and Certificates

Associate in Science Degree IconAssociate in Science More information on the Associate in Science Degree

Get a foundation in general education, then gain the skills needed to excel in your desired field.

Completion of an Associate degree usually will not satisfy transfer major requirements. Meet with a counselor to develop an academic program best suited for you.

Estimated Timeline:
2+ years, 60 units

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Associate in Science Degree - Fashion Merchandising Associate in Science Degree Icon

60 units

Fashion merchandising students learn and experience each step of the development, promotion, and sales of fashion and lifestyle product lines. Fashion trends are identified and analyzed in order to understand the direction of product development, the positioning in the marketplace, the importance of proper sales representation via visual presentation, advertising, public relations, and social media in the fashion cycle from initial concept to brick-n-mortar and e-commerce sales.

PDF FileView Requirements for the Associate in Science Degree - Fashion Merchandising
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SMC Resources

Potential Career Options

Click on any job title to learn more.

Job Title Typical Education Median Wage
Marketing Manager A Bachelor's Degree $133,277
Purchasing Manager A Bachelor's Degree $127,360
Wholesale & Retail Buyer A Bachelor's Degree $62,607
Purchasing Agent A Bachelor's Degree $62,607
Purchasing Agent A Bachelor's Degree $70,041
Fashion Designers An Associate Degree $67,528
Merchandise Displayer & Window Trimmer A High School Diploma $30,245
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