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SMC Unveils PSA Global Citizens for Water Conservation

Santa Monica College is pleased to unveil the "SMC Global Citizens for Water Conservation," a one-minute spot produced and created by SMC students, alum and faculty that communicates the message that water conservation is important locally and globally.

This production was made possible by a $10,000 water conservation grant SMC won in 2008, to be used for student-created video public service announcements on water conservation around the world.

SMC was one of 15 California colleges and universities – chosen from a record 40 submissions – to receive one of the Southern California World Water Forum grants. The grant was awarded by the Metropolitan Water District of Southern California, Bureau of Reclamation, and the Sanitation Districts of Los Angeles County. Winning this grant was part of the inspiration for selecting “water” as SMC’s global citizenship theme for the year.

“I am very proud of this public service announcement,” said philosophy professor Amber Katherine, who headed up the team that produced the spot. “It intercuts interviews with our multicultural, multinational student population in a dynamic and interesting way to show that ‘every drop of water counts.’”

The SMC team responsible for wining the grant included Katherine, adjunct sociology professor Elham Gheytanchi, Director of Grants Laurel McQuay-Peninger, Sustainability Coordination Project Manager Genevieve Bertone, and former student Luis Suarez.

The crew that produced the PSA included students from Katherine’s environmental politics course, and the spot was edited by SMC student Patricia De Borba.

The team also created 30- and 18-second versions of the spot. The one-minute PSA can be seen at: