Push Some Buttons
"I'd really like to work
with you. I have an MBA, experience in marketing, I'm a deadline driven, team
player, I've got computer skills, negotiation skills, I make the most beautiful
multi-media marketing pieces you've ever seen, in my last job I increased productivity
by twenty percent and saved the company a pile of money and… I'm a joy to work
It's the elevator pitch – the
business equivalent of how to score between floors, without being a bore.
The elevator speech is answering a
simple question: Tell me about
To create your elevator speech:
First, let's talk about what you do well. List your good qualities that an
employer might like. Are you friendly? Are you a good communicator? Are you
creative? Are you a good team player? Do you have outstanding technical skills?
Can you speak another language?
Next, think about the information a
potential employer is after: your present, past and future.
• "Who are you?"
• "What is your
experience?" Or "Where
have you been?" (past)
• "Where are you going in
your career?" (future)
The real question: "Who are you and why should I
care?" Or "What
can you do for my organization?"
Answer those questions while
plugging in your good qualities and ta-da! You have an elevator speech.
Third, time it. Can you keep it
under 30 seconds? Don't wander in the woods of wordiness. If it's taking three
minutes, go back to your draft and start chopping.
While elevator speeches are not
often deployed in elevators, they are very useful at networking events, career
fairs and random conversations on planes and trains.
Practice your elevator pitch. Then
get out there and push some buttons!
Culture and Manners Institute