SURVEY MONKEY

PACMA Backstage Questions and Answers

March 9^th, 2006

Response

Percent

Getting To Know You And The Theater

1.         What kind of Artistic Events do you enjoy attending the most?

Classical                                                                                                          40.9%

Dance                                                                                                              50%

Jazz                                                                                                                 18.2%

Theater                                                                                                           59.1%

World Music                                                                                                   22.7%

2.         What is the average ticket price you would pay for an event?

$10                                                                                                                  13%

$20                                                                                                                  22.7%

$30                                                                                                                  36.4%

$40                                                                                                                  31.8%

$50                                                                                                                  0%

3.         What is your favorite medium for information?

Internet                                                                                                            77.3%

Newspapers                                                                                                   68.2%

Periodicals                                                                                                       13.6%             

Radio                                                                                                               18.2%

Television                                                                                                        13.6%

Other                                                                                                               13.6%

4.         When you attend a theatrical event, do you …

Attend alone                                                                                                    27.3%

Attend as a couple                                                                                        68.2%

Attend as a part of a group                                                                              27.3%

5.         What has been your main concern when attending cultural events?

Access to venue                                                                                              18.2%

Child friendly                                                                                                  4.5%

Parking                                                                                                            36.4%

Programming                                                                                                 54.5%

Traffic                                                                                                             36.4%

PACMA

6.         Would you be interested in buying a series of tickets to PACMA (i.e. Jazz Series, Build-your-own)?

Yes                                                                                                                  19%

No                                                                                                                   23.8%

Maybe                                                                                                            57.1%

7.         Would you be interested in a membership to PACMA that offered discounts and rewards?

Yes                                                                                                                  28.6%

No                                                                                                                   9.5%

Maybe                                                                                                            61.9%

8.         Do you like our name change from Madison to PACMA?          

Yes                                                                                                                  57.1%

No                                                                                                                   42.9%

9.         What is the maximum you would pay for convenient theater parking?

Free                                                                                                                 18.2%

$5                                                                                                                    31.8%

$7                                                                                                                    36.4%

$10                                                                                                                  18.2%

$12                                                                                                                  0%

10.       Would you be interested in attending a focus group in the future that focuses on theater and the arts?

Yes                                                                                                                  50%

No                                                                                                                   13.6%

Maybe                                                                                                            36.4%