BUS 1, INTRODUCTION TO BUSINESS 3 UNITS
Transfer: UC, CSU • Prerequisite: None. • Skills Advisory: Eligibility for English 1.
This course provides the student with the study of business institutions in a global society. The course familiarizes the student with the economic aspects of development, functions, characteristics, operations, and problems of business. The course surveys economic systems, management, personnel and labor relations, marketing, finance, business law, and ethics.
1218 8:00a-9:20a MW BUS 207 Shishido L K
1219 8:00a-9:20a MW BUS 144 Tucker J L
1220 8:00a-9:20a TTh BUS 207 Shishido L K
1221 9:00a-12:05p Sat BUS 106 Staff
1222 9:30a-10:50a MW BUS 144 Tucker J L
1223 9:30a-10:50a MW BUS 207 Shishido L K
1224 9:30a-10:50a TTh BUS 144 Chandler F G
1225 11:15a-12:35p MW BUS 144 Kelly Marcella A
1226 11:15a-12:35p MW BUS 106 Roper-Conley C
1227 11:15a-12:35p MW BUS 207 Shishido L K
1228 12:45p-2:05p MW BUS 106 Tucker J L
1229 12:45p-2:05p TTh BUS 144 Chandler F G
1230 2:15p-3:35p MW BUS 144 Roper-Conley C
1231 2:15p-3:35p TTh BUS 144 Kelly Marcella A
1232 Arrange-4.5 Hours ONLINE-E Chandler F G
Above section 1232 meets for 12 weeks, Sept 20 to Dec 10, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1233 Arrange-6 Hours ONLINE-E Veas S
Above section 1233 meets for 8 weeks, Aug 30 to Oct 22, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1234 Arrange-6 Hours ONLINE-E Mandelbaum A B
Above section 1234 meets for 8 weeks, Aug 30 to Oct 22, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1235 Arrange-6 Hours ONLINE-E Mandelbaum A B
Above section 1235 meets for 8 weeks, Oct 25 to Dec 17, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1236 Arrange-6 Hours ONLINE-E Staff
Above section 1236 meets for 8 weeks, Oct 25 to Dec 17, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1237 Arrange-4.5 Hours ONLINE-E Chandler F G
Above section 1237 meets for 12 weeks, Sept 20 to Dec 10, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
NEW 3079 9:30a-10:50a TTh BUS 207 Shishido L K
NEW 3123 Arrange-6 Hours ONLINE-E Staff
Above section 3123 meets for 8 weeks, Oct 25 to Dec 17, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
NEW 3155 Arrange-6 Hours ONLINE-E Coplan J S
Above section 3155 meets for 8 weeks, Oct 25 to Dec 17, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
4074 5:15p-6:35p MW BUS 144 Singleton L J
4076 6:45p-9:50p T BUS 144 Oliveri J S
4077 6:45p-9:50p W BUS 144 Lippman P A
NEW 4623 6:45p-9:50p MW PE 29 Roper-Conley C
Above section 4623 meets for 8 weeks, Oct 25 to Dec 17.
BUS 4, COMMERCIAL RECREATION AND TOURISM 3 UNITS
Transfer: CSU • Prerequisite: None.
This course covers the historical and philosophical foundations of commercial recreation, hospitality, tour, and travel industries. It identifies the providers of goods and services and the career opportunities available in this industry. Students analyze the current trends in leisure enterprises including travel, tourism, hotels, motels, theme parks, event management, special events, meetings, conventions, and allied leisure industries. Each student will develop a commercial recreation business plan and a tourism destination business plan with the assistance of computer software.
Business 4 is the same course as Recreation 4. Students may receive credit for one, but not both.
1238 3:45p-5:05p MW BUS 254 Staff
BUS 5, BUSINESS LAW 3 UNITS
Transfer: UC, CSU • Prerequisite: None.
This course studies the legal rights and responsibilities of individuals, agencies, partnerships, and corporations as they apply to contract law. *Maximum UC credit for Bus 5 and 6 is one course (three units).
1239 8:00a-9:20a MW BUS 251 Staff
1240 8:00a-9:20a TTh BUS 106 Fletcher B
1241 9:00a-12:05p Sat BUS 144 Staff
1242 9:30a-10:50a MW BUS 251 Mednick R
1243 9:30a-10:50a TTh BUS 119 Fletcher B
1244 11:15a-12:35p MW LV 7 Mednick R
1245 12:45p-2:05p MW BUS 207 Klugman E B
1246 12:45p-2:05p TTh BUS 106 Staff
1247 2:15p-3:35p MW BUS 207 Klugman E B
1248 3:45p-5:05p TTh BUS 106 Downs J M
1249 Arrange-4.5 Hours ONLINE-E Sindell S M
Above section 1249 meets for 12 weeks, Sept 20 to Dec 10, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1250 Arrange-4.5 Hours ONLINE-E Sindell S M
Above section 1250 meets for 12 weeks, Sept 20 to Dec 10, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1251 Arrange-4.5 Hours ONLINE-E Sindell S M
Above section 1251 meets for 12 weeks, Sept 20 to Dec 10, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1252 Arrange-6 Hours ONLINE-E Roberts C G
Above section 1252 meets for 8 weeks, Oct 25 to Dec 17, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
NEW 3124 Arrange-6 Hours ONLINE-E Staff
Above section 3124 meets for 8 weeks, Oct 25 to Dec 17, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
4079 5:15p-6:35p MW BUS 207 Shishido K M
4080 6:45p-9:50p T BUS 207 Sindell S M
4081 6:45p-9:50p W BUS 252 Sammis R L
4082 6:45p-9:50p Th BUS 144 Downs J M
BUS 20, PRINCIPLES OF MARKETING 3 UNITS
Transfer: CSU • Prerequisite: None.
This course introduces modern business marketing concepts and strategies and familiarizes the student with standards, procedures, and techniques used in marketing. Topics include marketing research, consumer behavior, product and pricing strategies, marketing communications, and distribution.
1253 12:45p-2:05p MW BUS 144 Kelly Marcella A
1254 12:45p-2:05p TTh BUS 207 Kelly Marcella A
1255 Arrange-6 Hours ONLINE-E Veas S
Above section 1255 meets for 8 weeks, Aug 30 to Oct 22, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1256 Arrange-6 Hours ONLINE-E Haberkern K M
Above section 1256 meets for 8 weeks, Oct 25 to Dec 17, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
BUS 21, MERCHANDISING PRINCIPLES 3 UNITS
Transfer: CSU • Prerequisite: None.
This course provides an introduction to retailing concepts and strategies used by contemporary merchandisers. Special attention will be given to the theory and practice involved in such merchandising activities as sales transactions, customer services, types of merchandising institutions, store operation and policies, store layout and fixtures, advertising, and display.
1257 8:00a-9:20a TTh BUS 133 Ivas L
BUS 22, INTRODUCTION TO ADVERTISING 3 UNITS
Transfer: CSU • Prerequisite: None.
Advertising psychology, strategies, and methods are covered in this introduction to the field. Topics include planning an advertising campaign; types of appeals; layout, types of media available, including newspaper, magazines, billboards, radio, and television; and news campaigns. Class projects give the student practice in creating and communicating ideas using advertising techniques.
1258 9:30a-10:50a TTh BUS 201 Ivas L
BUS 23, PRINCIPLES OF SELLING 3 UNITS
Transfer: CSU • Prerequisite: None.
The nature of selling today is both a business and an art. In this course, we will explore sales as a means for achieving career objectives. Special emphasis will be placed on combining techniques of presentation, poise, and refinement with psychology and marketing fundamentals to assist students in developing a critical understanding of consumer behavior in the sales environment, and gaining confidence in “selling” their career goals.
4083 6:45p-9:50p W BUS 106 Oliveri J S
BUS 27, INTRODUCTION TO E-COMMERCE 3 UNITS
Transfer: CSU • Advisory: A working knowledge of Windows and the Internet.
Students will learn the technological and strategic aspects of electronic commerce essential to succeeding in today’s internet-based economy. No background in e-commerce is necessary. This is a lecture and theoretical course which covers the key technologies used in e-Commerce, the history of internet and web technologies, infrastructure, and the economic forces behind e-Commerce. Business goals and constraints, technology and process tools, business strategies and tactics, and underlying economic theories relating to successful e-Commerce will be discussed.
2935 Arrange-6 Hours ONLINE-E Coplen J S
Above section 2935 meets for 8 weeks, Aug 30 to Oct 22, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
BUS 28, INTEGRATED MARKETING COMMUNICATIONS 3 UNITS
Transfer: CSU • Prerequisite: None.
This course addresses strategies marketers may use to best communicate with consumers. Integrated Marketing Communications pulls together all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, advertising media, personal selling, public relations, and publicity.
1260 Arrange-6 Hours ONLINE-E Coplen J S
Above section 1260 meets for 8 weeks, Oct 25 to Dec 17, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
BUS 29, PUBLIC RELATIONS AND PUBLICITY 3 UNITS
Transfer: CSU • Prerequisite: None.
This is a survey course of basic principles and objectives of public relations, including publicity and promotion techniques. Emphasis is on the tools, such as media and publication, in planning public relations programs.
Business 29 is the same course as Journalism 43. Students may earn credit for one, but not both.
4084 6:45p-9:50p T LS 105 Hartman J M
BUS 31, BUSINESS ENGLISH FUNDAMENTALS 3 UNITS
Transfer: CSU • Skills Advisory: Eligibility for English 1.
This practical application of business words and procedures places emphasis on use of business terms, grammar, spelling, punctuation, sentence, and paragraph structure. This course is recommended instead of English 1 for office administration majors.
1261 12:45p-2:05p TTh BUS 252 Staff
4085 6:45p-9:50p M BUS 252 Staff
BUS 32, BUSINESS COMMUNICATIONS 3 UNITS
Transfer: CSU • Prerequisite: English 1 or Business 31.
This course will survey the principles and techniques of business communication as a tool for business decision-making. Methods of investigating, organizing and presenting business data and ideas are covered. Ethical and legal implications as well as other critical thinking techniques are emphasized. Focus is on effective oral and written business communications.
1262 8:00a-9:20a MW BUS 106 Rockwell C
1263 8:00a-9:20a TTh BUS 144 Chandler F G
1264 9:30a-10:50a MW BUS 106 Rockwell C
1265 2:15p-3:35p TTh BUS 106 Tucker J L
1266 Arrange-4.5 Hours ONLINE-E Soucy S H
Above section 1266 meets for 12 weeks, Sept 20 to Dec 10, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1267 Arrange-4.5 Hours ONLINE-E Soucy S H
Above section 1267 meets for 12 weeks, Sept 20 to Dec 10, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1268 Arrange-4.5 Hours ONLINE-E Jung D
Above section 1268 meets for 12 weeks, Sept 20 to Dec 10, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
1269 Arrange-4.5 Hours ONLINE-E Jung D
Above section 1269 meets for 12 weeks, Sept 20 to Dec 10, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
NEW 3080 9:30a-10:50a TTh BUS 106 Tucker J L
NEW 3125 Arrange-6 Hours ONLINE-E Staff
Above section 3125 meets for 8 weeks, Oct 25 to Dec 17, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
4086 6:45p-9:50p M BUS 263 Staff
4087 6:45p-9:50p Th BUS 106 Kelly Marcella A
BUS 33, BROADCAST ADVERTISING 3 UNITS
Transfer: CSU • Prerequisite: None.
This course examines advertising as an economic support for commercial broadcast, cable, and relate telecommunications media. Audience surveys, rate structures, client, ad rep firms and advertising agency relationships are discussed and explored.
Business 33 is the same course as Broadcasting 8. Students may receive credit for one, but not both.
4088 6:45p-9:50p W LA 236 Velasquez M
BUS 45, INDIVIDUAL FINANCIAL PLANNING 3 UNITS
Transfer: CSU • Prerequisite: None.
This course provides students with the tools to achieve their personal financial goals. It will help them make informed decisions related to spending, saving, borrowing, and investing. Topics covered include personal financial planning; money management; tax strategy; consumer credit; purchasing decisions; insurance; investing in stocks, bonds, mutual funds, and real estate; and estate planning.
Business 45 is the same class as Accounting 45. Students may earn credit for one, but not for both.
4089 6:45p-9:50p M BUS 207 Shishido K M
BUS 46, STOCK MARKET INVESTING 3 UNITS
Transfer: CSU • Prerequisite: None.
This course provides a comprehensive view of securities, markets, and investment techniques, ranging from simple investment programs to advanced speculative market techniques.
5:15p-6:35p TTh BUS 144 Singleton L J
4091 6:45p-9:50p W BUS 251 Staff
BUS 50, INTRODUCTION TO INTERNATIONAL BUSINESS 3 UNITS
Transfer: CSU • Prerequisite: None.
This course focuses on general business problems, techniques, and strategies necessary in the development of business activities in the world marketplace. The course is designed to promote an understanding of the impact that a country’s culture and environment has on a firm’s international operations. The course also covers present trends in management, finance, communications, marketing, and ethics.
4092 6:45p-9:50p Th BUS 251 Kent D
BUS 52, INTERNATIONAL MARKETING 3 UNITS
Transfer: CSU • Prerequisite: None.
This course focuses on marketing management problems, techniques and strategies necessary to incorporate the marketing concept into the framework of the world marketplace. This course is designed to promote an understanding of the impact that a country’s culture and environment has on the marketing mix as well as the problems of competing in markets having different cultures.
4093 6:45p-9:50p M BUS 106 Panossian V
BUS 63, PRINCIPLES OF ENTREPRENEURSHIP 3 UNITS
Transfer: CSU • Prerequisite: None.
This course covers the principles of organizing and operating a small business. Topics to be covered include developing a business plan, franchising, legal aspects, financial and accounting, marketing, human relations, and social responsibility.
4094 6:45p-9:50p W BUS 263 Staff
BUS 65, MANAGEMENT PRINCIPLES 3 UNITS
Transfer: CSU • Prerequisite: None.
This course presents an introduction of management concepts and strategies used by modern businesses. The course is designed to familiarize students with the accepted standards, procedures, and techniques employed by corporate, business, and functional level managers. Further, the course provides students with an understanding of the role of management and how to develop plans and execute strategies in pursuit of organizational goals.
1271 12:45p-2:05p MW BUS 251 Staff
1272 Arrange-6 Hours ONLINE-E Babcock L G
Above section 1272 meets for 8 weeks, Oct 25 to Dec 17, and is a Distance Education course conducted over the internet. For additional information, go to smconline.org (schedule of classes).
BUS 88A, INDEPENDENT STUDIES IN BUSINESS 1 UNIT
Transfer: CSU
Please see Independent Studies section.
1273 Arrange-1 Hour BUS 220R Veas S
BUS 88B, INDEPENDENT STUDIES IN BUSINESS 2 UNITS
Transfer: CSU
Please see Independent Studies section.
1274 Arrange-2 Hours BUS 220R Veas S
BUS 90, BUSINESS INTERNSHIPS 2 UNITS
Transfer: CSU • Prerequisite: None.
Students must arrange an approved internship prior to enrolling in this class. F-1 students must see the Immigration Coordinator at IEC before enrolling.
The Internship Program is designed to provide the student with “real life” experience in a business environment. Students will work with a local company to apply academic business principles.
1275 Arrange-8 Hours BUS 220R Veas S
BUS 91, MARKETING INTERNSHIPS 2 UNITS
Transfer: CSU • Prerequisite: None.
Students must arrange an approved internship prior to enrolling in this class. F-1 students must see Immigration Coordinator at IEC before enrolling.
The Internship Program is designed to give students “real-life” marketing experience by forming their own marketing promotions agency with the assistance of a local marketing promotions firm. Using a budget, students research, design, present, and execute a custom made, on-campus promotion. After the promotion, students do post-research to gauge effectiveness of the promotion. This program is unique in that students execute their own marketing ideas using real business practices.
1276 Arrange-8 Hours BUS 220R Veas S
BUS 95, INTERNATIONAL BUSINESS INTERNSHIPS 2 UNITS
Transfer: CSU • Prerequisite: None.
Students must arrange an approved internship prior to enrolling in this class. F-1 students must see the Immigration Coordinator at IEC before enrolling.
The Internship Program is designed to provide the student with “real life” experience in an international business environment. Students will work with either a domestic or a foreign based company to apply academic business principles.
1277 Arrange-8 Hours BUS 220R Veas S