students in media classroom
Your Career Starts Here, SMC Media Production

Media Production

Capture Your Audience with a Career in Media Production & Broadcasting

SMC's media production program provides hands-on experience in real-world settings across television and radio broadcasting, including broadcast news, sports, podcasting, promotional videos, short-form media, and virtual and augmented reality — yes, there is a difference. We house a popular radio station KCRW at the Center for Media and Design, bringing the industry to the classroom. Students receive instruction and training designed to support seamless entry into the broadcasting industry or a four-year degree program.

The Promo Pathways program provides intensive training and internships for students pursuing promotional advertising careers.

Media Studies

The media studies program at Santa Monica College focuses a lens on mass media history and analysis. Students develop the critical thinking and analytical skills needed to assess, unpack, and problem-solve issues surrounding mass media’s effect on society. We examine the media’s representation of social class, age, ethnicity, race, gender, and sexuality. As a result, you become a more informed, empowered audience member.

Transfer Preparation

Many colleges and universities offer baccalaureate degrees in this field. Students planning to transfer to a four-year college or university need to know which courses completed at Santa Monica College will be accepted at the specific college/university. Please consult a Counselor. SMC has transfer articulation agreements with the many UC and CSU campuses, as well as many private and out-of-state institutions.

Degrees and Certificates

Associate in Arts Degree - Broadcast Programming & Production

20 units + General Education Requirements

Certificate of Achievement - Broadcast Programming & Production

20 units

This program will provide hands-on training in the areas of Television, Radio, and Internet Broadcasting. You will be prepared for both employment opportunities in the broadcasting industry and transfer to four-year programs.

Program Map Transfer Program Map View Requirements

Associate in Arts Degree - Broadcast Sales & Management

21 units + General Education Requirements

Certificate of Achievement - Broadcast Sales & Management

21 units

This program will provide hands-on training in the areas of Television, Radio, and Internet Broadcasting. You will be prepared for both employment opportunities in the broadcasting industry and transfer to four-year programs.

Program Map View Requirements

You May Also Be Interested In

SMC Resources

Potential Career Options


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Professional Resources

MediaShift

Launched in 2006, MediaShift has become the premier destination for insight and analysis at the intersection of media and technology. MediaShift correspondents explain how traditional media such as newspapers, magazines, radio, TV, music, and movies are dealing with digital disruption and adapting their business models for a more mobile, networked world.

National Association of Broadcasters

NAB is the chief advocate of America's broadcasters in our nation's capital, ensuring policymakers are informed on the issues that impact the broadcasting industry.

News for TV Majors

Twitter: @N4TVM

This site is intended to keep TV Studies students (and anyone else who's interested in TV) informed about the latest news, reviews, and views about television.