Social Media Guide


Social media is an engaging way to help students and others get to know Santa Monica College and gain an insider's perspective on the college's community, classes, programs, events, and other activities.


SMC's social media sites and channels are part of the Santa Monica College brand. When you post on an SMC social media site, you represent Santa Monica College and the District. People will consider you and your thoughts (even if they are your own personal opinions) as a reflection of SMC. 

The SMC Web and Social Media Office has developed guidelines for creating and posting content to SMC's official social media sites on these online platforms: 

General Rules for Social Media Content

All content placed on SMC-affiliated sites must be public information related to SMC programs, services, students, faculty, or activities.

All social media content you create and post must adhere to SMC policies, including SMC's Honor Code and Rules for Student Conduct.

Content must comply with state and federal laws and regulations, including those related to protecting intellectual property rights and personal privacy.

Content must also comply with each online platform's posting policies. Be aware that online platform policies change frequently and with little or no notice. As an editor/content creator, it is your responsibility to stay up to date.

Social media site design, graphics, color, and layout must conform to the SMC Brand Style Guide

Getting Started

The SMC Web and Social Media Office provides technical and informational support for the college’s affiliated social media sites. If you have questions about how to format and add new content to a site, how to edit or update content on a site, or other topics about managing and maintaining a site, please contact the Director of Web and Social Media Strategy Paul Trautwein to request help with a specific topic or to schedule a friendly and informative online tutorial. 

Content Guidelines

People visit social media sites to interact with other people. Engaging with your site's members will keep them coming back, so welcome new audience members, respond to comments, and wherever possible, provide brief, but useful information or a link to more extensive details.

As a member of the SMC community, you are personally responsible for what you post.

Check your sources, facts, grammar and spelling, etc., before posting content. Your social media audience expects you to be responsible in presenting accurate information related to SMC. If you make an error, correct it quickly and visibly, which will earn you respect in the online community.