Marketing

Video

Create videos with accessibility, marketing, and security in mind.

Video Requirements for the Website

All videos posted on the SMC website must be accessible to people with disabilities with:

  • Properly formatted captions
  • Descriptive audio 
  • Transcripts upon request

Videos must be posted on the SMC YouTube channel to be embedded onto the SMC website.

How to Start a Channel

In consultation with the IT department's information systems security officer, this is the process for following SMC’s security practices for posting videos under the SMC name.

Captioning Tips

Create  videos with accessibility, marketing, and security in mind.

Video Editing Tips

  • Include the SMC logo in the start and end titles. See Logos.
  • Add an smc.edu URL and/or call to action in the end title.
  • Make sure you have students' permissions to comply with FERPA.
  • More: 13 Best Video Editing Tips for Beginners