Broadcast Sales and Management

Associate in Science (AS) / Certificate of Achievement

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About This Pathway

The pathway below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this pathway. It is always recommended that you meet with an academic counselor to develop a personalized educational plan.

The courses have been intentionally placed and should be prioritized in the order in which they appear. If you are unable to take all the courses in a semester, you should prioritize enrolling in the courses in the order below. Some courses have been noted as “Appropriate for Intersession” . Should you need (or want) to take classes in the summer and/or winter intersessions, the program recommends these courses as appropriate for the condensed schedule of the intersessions.

Some pathways combine a “Certificate of Achievement” and an “Associate Degree”. If you are pursuing only the Certificate of Achievement, you are only required to take the courses marked “Program Requirement” .

All pathways include at least one “Gateway Course” which introduces you to the program and/or field of study and helps you decide if you want to continue with this Academic and Career Path.

Most Associate degrees (though not Associate Degrees for Transfer) require satisfying the SMC Global Citizenship requirement. If the Program Requirements do not include a “Global Citizenship course” , be sure to select a General Education course that also satisfies Global Citizenship.

Program Description

Our courses prepare students for careers in media sales and management, brand integration and interactive media for television, radio, internet and emerging technology (360/virtual and augmented reality). Students completing the Broadcasting degrees and/or certificates are prepared for both employment opportunities in the digital media industry and transfer into four?year degree programs. There is a wide range of employment possibilities for students trained in Media Sales and Management, including positions in public relations, business, sales, public and personnel relations, and advertising.

Program Learning Outcomes

Upon completion of the program, students will:

Upon completion of the Broadcasting program, students will be able to analyze and articulate the theories and critical models of the broadcasting industry, demonstrating an understanding of the principles of radio and television production and announcing, including professional terminology and procedures. Students will also be able to demonstrate the basic oral and written communication tools needed to function professionally in a radio and television production environment, including the ability to research, structure and write dramatic and non-dramatic scripts for radio and television.