Jillian Alexander Associate Prof.

Email

Alexander_Jillian@smc.edu
PHONE

310-434-8118
Dept.

Business
Office

Online

Resources for Students:

Spring 2022 Office Hours:

Sundays: 5:30 p.m. - 6:30 p.m. (February 14, 2022 through March 6, 2022)
5:30 p.m. - 7:15 p.m. (March 7, 2022 through April 9, 2022)
6:30 p.m. - 7:15 p.m. (April 10, 2022 through June 9, 2022)
Other times by appointment or email
Meet online via ConferNow/Zoom, schedule via Canvas or email

Additional Resources:

District Calendar
SMC Business Department Home Page
SMC Transfer Center
Discounted subscription to The Wall Street Journal
Discounted subscription to The Economist

About Jillian Alexander

Faculty Area:

Management and Organizations
Global Business
Strategy
Marketing

Faculty Expertise:

Global Business
Entrepreneurship
Innovation
Strategy
Marketing
Market Research
Decision Making
Business Economics
Forecasting
Marketing and Management Communications

Professional biography

As an Associate Professor, Jillian Alexander brings proven methods and insights gained from more than 25 years of successfully managing and leading high-profile strategic initiatives on behalf of organizations which seek to remain or become TREND SETTERS and MARKET LEADERS or seek beneficial EXIT to her students.

Jillian teaches her students about a wide variety of industries and business activities, including making business decisions, assessing opportunities and risk, neuroeconomics and consumer behavior, innovating products and services, designing and building organizations, strategic sourcing, distribution channels, production and operations strategy and planning, forecasting and evaluating performance, advertising & publicity, inventory and supply chain management, managing people as well as customer and vendor relationships, raising capital, managing cash flow, and financial reporting. She instructs her students in the use of relevant methods and frameworks -- not only “how to”, but also “why” and “when” to apply them; and makes students aware of the limitations of other widely-taught and used, yet often inappropriately applied techniques.

In addition to teaching, Jillian is an entrepreneur and the Managing Director of international award-winning Conduit Consulting LLC, a Strategy, Transaction Advisory and General Management Consultancy firm she founded in 2002. Her clients have included public corporations, private enterprises, non-profit organizations, and government agencies spanning the Biopharmaceutical, Consumer Electronics, Energy, Entertainment, Financial Services, Healthcare, Internet, Media, Paperboard, Professional Services, Real Estate, Retail, Telecommunications, Travel, and other diverse industries.

Immediately prior to establishing Conduit Consulting LLC, Jillian was Vice President, Corporate Development, SONY Pictures Entertainment and represented that division on the SONY US Ventures team. Her previous roles include Practice Area Manager and Senior Consultant, Strategic Change Practice at Price Waterhouse LLP / PricewaterhouseCoopers LLP and early-career Management positions progressing within a Fortune 200 Retailer then in Film/TV/Commercial Advertisement Production, Distribution and Marketing functions in companies serving leading Entertainment Studios, Television Networks, Television Program Syndicators, and other brand-name consumer product and consumer services companies.

From her roles, Jillian has gained extensive experience managing projects, relationships, and business activities; and she has attained substantial knowledge of a wide array of industries, business processes, and regions which continually gets refreshed. Read more here.

Jillian came of age at a time when Executives and Senior Management were expected to be educated and experienced in all business functions, yet seldom were these roles open to women. Her education facilitated her successfully ascending to these ranks and succeeding as an entrepreneur, advisor, and educator. She studied Marketing at Arizona State University; completed her product design and marketing studies and received her B.F.A., cum laude in Design from the American College of the Applied Arts; then returned to school to round-out her skills and knowledge, earning her M.B.A. from Cornell University’s S.C. Johnson Graduate School of Management where her studies concentrated on Finance and International Business. Her professional qualifications include Certified Merger & Acquisition Advisor, CFA Institute-Regular Member and Certified Human Resource Consultant.

List of Spring 2022 SMC courses taught by Jillian Alexander with course descriptions

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BUS 20: Principles of Marketing

Units: 3.0 Transfers to: CSU
Required Text
e-book is adequate

This course introduces modern business marketing concepts and strategies and familiarizes the student with standards, procedures, and techniques used in marketing. Topics include marketing research; consumer behavior; target marketing; green marketing; and product, pricing, promotion, and distribution strategies.

Due to COVID-19, Spring 2022 section will be taught through Canvas and other learning platforms. Students should expect to devote 6.5 hours to interactive learning activities and 1.0 hours to reading assigned text chapters each week.

BUS 32: Business Communications

Units: 3.0 Transfers to: CSU
Required Text
e-book is adequate

This course surveys the principles and techniques of current and evolving business communication as a process in a variety of business situations. The course emphasizes planning, organizing, composing, and revising business documents using appropriate utilization of a variety of technological platforms, business related internet writing contexts, and web resources. Also, this course will incorporate a variety of internet-based communication tools relevant to doing business in today's world. This course is designed for students who already have college-level writing skills.

Due to COVID-19, Spring 2022 section will be taught through Canvas and other learning platforms. Students should expect to devote 4.5 hours to interactive learning activities and 1.0 hours to reading assigned text chapters each week.

List of additional SMC courses taught by Jillian Alexander with course descriptions

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BUS 1: Introduction to Business

Units: 3.0 Transfers to: UC, CSU

An overview of the functional areas of business in a global society. Students will complete the course with knowledge of the general business environment, economic systems, business ethics, operations and project management, and technology and information systems. In addition, students will learn the fundamentals of economics, business owner-ship, entrepreneurship, finance, management, leadership, and marketing. Key themes woven throughout the course include exploration of career options and development of business problem-solving skills.

BUS 26: Marketing Research & Consumer Behavior

Units: 3.0 Transfers to: CSU

Students learn how to avoid biasing results when creating a study and conducting market research as well as how to analyze and classify consumers' behavior to gain understanding and explain insights attained from the research.

BUS 27: Introduction to e-Commerce

Units: 3.0 Transfers to: CSU

Students will learn the technological and strategic aspects of electronic commerce essential to succeeding in today's internet-based economy. No background in e-commerce is necessary. This is a lecture and theoretical course which covers the key technologies used in e-Commerce, the history of internet and web technologies, infrastructure, and the economic forces behind e-Commerce. Business goals and constraints, technology and process tools, business strategies and tactics, and underlying economic theories relating to successful e-Commerce will be discussed.

BUS 50: Introduction to International Business

Units: 3.0 Transfers to: CSU

This course focuses on general business problems, theories, techniques and strategies necessary in the development of business activities in the global market place. The course is designed to promote an understanding of the impact that a country’s culture and its political and economic environments have on a firm’s international operations. The course covers the global perspective of business fundamentals as they relate to international management, communication, marketing, finance, ethics, etc.

BUS 52: International Marketing

Units: 3.0 Transfers to: CSU

This course focuses on marketing management problems, techniques, and strategies necessary to incorporate the marketing concept into the framework of the world marketplace. This course is designed to promote an understanding of the impact that a country's culture and environment have on the marketing mix as well as the problems of competing in markets having different cultures.

BUS 62: Human Relations & Ethics in Business

BUS 63: Principles of Entrepreneurship

Units: 3.0 Transfers to: CSU

This course covers the fundamentals of how to organize, finance, and operate a small business. Topics to be covered include business plan development, financing, legal and ethical issues, marketing, entrepreneurial team development, and business models.

BUS 65: Management Principles

Units: 3.0 Transfers to: CSU

This course introduces the student to management concepts and strategies used by modern businesses. The course is designed to familiarize student with the accepted standards, procedures, and techniques employed by top, middle, and supervisory level managers. Further, the course provides students with an understanding of the role of management and how to develop plans and execute strategies in pursuit of organizational goals.

BUS 67: Business Strategies

Units: 3.0 Transfers to: CSU

In this case-format introductory "management of strategy" course, we discuss businesses’ current opportunities and challenges as well as the pro’s and con’s of their strategic options. Students learn how to identify options, develop and practice analytical and decision-making skills, and devise viable strategies to apply in actual business situations.

Jillian Alexander