Promo Pathway Program 2024-2025

Gain Insider Access with a Career in Entertainment Promotions & Marketing Production

This program is a one-year immersive cohort program that provides emerging talent with hands-on training designed to help launch a career in entertainment marketing and promotions and advertising in television and Film. Promo Pathway is the nation’s first accredited on-air promotions training program, produced in partnership with G.E.M.A.( formally Promax ) and with the generous support of Leadership Through Diversity partners. 

Interactive courses include a combination of writing, editing, production, and design, taught by leading industry professionals. Students learn how to assess television and digital content, create graphic content, and implement audio and visual techniques to create compelling promotional campaigns. The program offers many opportunities to access  one-to-one coaching and professional development, plus earn internships at major networks, studios, and agencies.


How to Apply

We are looking to onboard 30 committed creative marketers to complete the program together. Our program has a vetting process that includes an application and an interview. Please submit an application to be considered for the Promo Pathway Program at Santa Monica College. The interview will be done in person and scheduled after the application is submitted. We are looking for students interested in developing their technical and professional skills for the Entertainment Marketing Industry. We expect students to commit to a full-year curriculum that will guarantee a seat in all 9 program courses. Semester/Classes Begins: August 26, 2024

  1. Attend an Information Session scheduled this Spring 2024.
  2. Submit your application.  (See button below)
  3. Attend Pitch Day. Applicants will be invited to interview and prepare a short presentation to pitch on June 21, 2024 

All students accepted into the program will be required to be full-time students at Santa Monica College for the 2024-2025 Academic Year. Application period ends June 14, 2024.

Apply Here

Information Sessions

Date Register

Wednesday, May 8, 2024 | 6:30 - 7:30 p.m.

Register Here

Wednesday, May 22, 2024 | 6:30 - 7:30 p.m.

Register Here


Program Paths

Promo Pathway


Entertainment Promotion and Marketing Production

Associate in Science
Certificate of Achievement

This program is a comprehensive on-air promotions training program that will prepare you for employment in entertainment promotion and marketing production. You will gain the essential skills needed to launch a career as a writer, producer, or editor.

Potential Career Options

Career Exploration


CMD Campus


For more information on the Promo Pathway Program contact  Program Director, Mario Franco -


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