Promo Pathway Program 2021-2022
Gain Insider Access with a Career in Entertainment Promotions & Marketing Production
Promo Pathway is the nation’s first accredited on-air promotions training program, produced in partnership with PromaxBDA and with the generous support of PromaxBDA Leadership Through Diversity partners. This one-year immersive program provides emerging talent with hands-on education and training designed to help launch a career in entertainment marketing and promotions and advertising, in television and media.
Interactive courses include a combination of writing, editing, production, and design, taught by leading industry professionals. Students learn how to assess television and digital content, create graphic content, and implement audio and visual techniques to create compelling promotional campaigns. The program offers many opportunities for you to access one-to-one coaching and professional development, plus earn internships at major networks, studios, and agencies.
How to Apply
Our program has a vetting process that includes an application and an interview. Please submit an application to be considered for the Promo Pathway Program at Santa Monica College. The interview will be done in person and scheduled after the application is submitted. We are looking for students interested in developing their technical and professional skills for the Television Marketing Industry. We expect students to commit to a full-year curriculum that will guarantee a seat in all 9 program courses.
- Application Period: October 2020 - June 2021
- Informational Interviews : February - June 2021
- Attend Finalist Interview Event: TBD June 2020
- Semester Begins: August 30, 2021
- Application Deadline: June 15, 2021
All students accepted into the program will be required to be full-time students at Santa Monica College for the Academic Year 2021-2022.
Degrees and Certificates
Associate in Arts Degree - Entertainment Promotion and Marketing Production
24 units + General Education Requirements
Certificate of Achievement - Entertainment Promotion and Marketing Production
24 units
This program is a comprehensive on-air promotions training program that will prepare you for employment in entertainment promotion and marketing production. You will gain the essential skills needed to launch a career as a writer, producer, or editor.
SMC Resources
Documents
- Promo Pathway Flyer
- District Calendar FY 2020-21
- Promo Pathway Cohort Program Timeline FY 2020-21
Potential Career Options
| Job Title | Typical Education | Median Wage |
|---|---|---|
| Technical Directors/Managers | Bachelor Degree | $98,560 |
| Broadcast Technicians | Bachelor Degree | $49,823 |
| Film and Video Editors | Bachelor Degree | $75,448 |