Promo Pathway Program 2024-2025
Gain Insider Access with a Career in Entertainment Promotions & Marketing Production
Promo Pathway is the nation’s first accredited on-air promotions training program, produced in partnership with Promaxand with the generous support of Promax Leadership Through Diversity partners. This one-year immersive program provides emerging talent with hands-on training designed to help launch a career in entertainment marketing and promotions and advertising in television and media.
Interactive courses include a combination of writing, editing, production, and design, taught by leading industry professionals. Students learn how to assess television and digital content, create graphic content, and implement audio and visual techniques to create compelling promotional campaigns. The program offers many opportunities to access one-to-one coaching and professional development, plus earn internships at major networks, studios, and agencies.
How to Apply
Our program has a vetting process that includes an application and an interview. Please submit an application to be considered for the Promo Pathway Program at Santa Monica College. The interview will be done in person and scheduled after the application is submitted. We are looking for students interested in developing their technical and professional skills for the Entertainment Marketing Industry. We expect students to commit to a full-year curriculum that will guarantee a seat in all 9 program courses. Semester/Classes Begins: August 26, 2024
- Attend an Information Session scheduled this Spring 2024.
- Submit your application. (See button below)
- Attend Finalist Day. Applicants will be invited to interview and prepare a short presentation and present on June 21, 2024
All students accepted into the program will be required to be full-time students at Santa Monica College for the 2024-2025 Academic Year. Application period ends June 14, 2024.
date and time
Tuesday, February 6, 2024 | 6:30 pm - 7:30 pm
Tuesday, March 19, 2024 | 6:30 pm - 7:30 pm
Tuesday, March 26, 2024 | 6:30 pm - 7:30 pm
Degrees and Certificates
Associate in Science Degree - Entertainment Promotion and Marketing Production
24 units + General Education Requirements
Certificate of Achievement - Entertainment Promotion and Marketing Production
This program is a comprehensive on-air promotions training program that will prepare you for employment in entertainment promotion and marketing production. You will gain the essential skills needed to launch a career as a writer, producer, or editor.
- Promo Pathway Flyer
- District Calendar FY 2024-2025
- Promo Pathway Course Schedule FY 2023-2024
- Course of Study