Promo Pathway Program 2024-2025
Gain Insider Access with a Career in Entertainment Promotions & Marketing Production
This program is a one-year immersive cohort program that provides emerging talent with hands-on training designed to help launch a career in entertainment marketing and promotions and advertising in television and Film. Promo Pathway is the nation’s first accredited on-air promotions training program, produced in partnership with G.E.M.A. (opens in new window) ( formally Promax ) and with the generous support of Leadership Through Diversity partners.
Interactive courses include a combination of writing, editing, production, and design, taught by leading industry professionals. Students learn how to assess television and digital content, create graphic content, and implement audio and visual techniques to create compelling promotional campaigns. The program offers many opportunities to access one-to-one coaching and professional development, plus earn internships at major networks, studios, and agencies.
Program Paths
Entertainment Promotion and Marketing Production
Associate in Science
Certificate of Achievement
This program is a comprehensive on-air promotions training program that will prepare you for employment in entertainment promotion and marketing production. You will gain the essential skills needed to launch a career as a writer, producer, or editor.
How to Apply
The next application window is for the Fall 2025. We are looking to onboard 30 committed creative marketers to complete the program together. Our program has a vetting process that includes an application and an interview. Please submit an application to be considered for the Promo Pathway Program at Santa Monica College. The interview will be done in person and scheduled after the application is submitted. We are looking for students interested in developing their technical and professional skills for the Entertainment Marketing Industry. We expect students to commit to a full-year curriculum that will guarantee a seat in all 9 program courses. Semester/Classes Begins: September 2025
- Attend an Information Session scheduled this Summer 2025.
- Submit your application. (See button below)
- Attend Pitch Day. Applicants will be invited to interview and prepare a short presentation to pitch on July 25 2025
All students accepted into the program will be required to be full-time students at Santa Monica College for the 2025-2026 Academic Year. Application period ends July 21, 2025.
Apply Here (opens in new window)
Information Sessions
| Date | Register |
|---|---|
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Monday, June 23, 2025 | 6:30 - 7:30 p.m. |
Register Here (opens in new window) |
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Monday, June 30, 2025 | 6:30 - 7:30 p.m. |
Register Here (opens in new window) |
Program Partners
Student Work
Promo Student Life
Production Day
A snapshot of our scripted series pilot project. It's a wrap!
Cohort Production Project
Promo Pathway students taking on production roles to produce a T.V. pilot.
Creative Club Engagement
Club members engaging with schoolmates - asking for creative feedback on the club's logo and mission.
Behind the Scenes
Behind the scenes. A-Cam reviewing the take.
Actors in Action
We recognize our students are multidiscipline student who enjoy taking on various roles.
Edit Bay Rooms
At the CMD Campus we have 7 editing bays, 7 sound booths for post-production. Three of the sound booths are production booths.
Potential Career Options
Resources
Documents
Guidance
For more information on the Promo Pathway Program contact meet with a counselor.
Counseling
Our counselors are here to help you plan your academic classes, goals, and needs.