Marketing is one of the fastest growing, most in-demand careers, with an increasing
number of jobs available across marketing management, sales management, creative direction,
social media management, advertising and promotions, market research, and public relations.
The common thread? Technology. Social media, artificial intelligence, augmented reality,
and other technologies have transformed the marketing landscape, and show no signs
of slowing.
According to the Bureau of Labor Statistics, marketing management positions offer
higher-than-average median annual income prospects compared to other business careers.
Our marketing programs will train you to analyze business issues, problem solve, and
develop effective marketing strategies to achieve business goals. Whether you decide
to approach an agency or work in-house for an organization, marketing roles require
constant innovation, creativity, a deep knowledge of tools and strategies, and the
ability to manage multiple projects at once.
With on-campus and fully online program options, SMC offers a format that works for
you.
Associate in Science Degree and Certificate of Achievement
This program will prepare you for careers in sales and other contemporary marketing
responsibilities. Sales promotion techniques are examined as you develop skills in
the modern sales process. Developing a strategic approach to customer relationship
management and the lifetime value of the customer will equip you with the mindset
to succeed in today’s dynamic marketplace.
This program will provide students with the skills to build digital marketing channels
for an effective, customer-focused strategy and utilize applications and tools to
create content, build a web presence and measure and analyze online performance.
We know college isn't always easy. We are here to help as you navigate through your
SMC journey. This resource connects to information about Financial Aid, Tutoring Services,
the Center for Wellness and Wellbeing and much more!
Marketing is a career education program that does not directly lead to transfer. Students
planning to transfer should talk immediately with an Academic Counselor to discuss
what SMC courses will help you transfer.
Our Marketing program is designed to have students' career ready. Consider scheduling
an appointment with a career advisor with knowledge of the marketing profession to discuss internship and jobs as well as steps you can take to become job ready.
