Areas of Interest

Marketing

 

 

About the Marketing Program

Drive in the Fast Lane with a Career in Marketing

Marketing is one of the fastest growing, most in-demand careers, with an increasing number of jobs available across marketing management, sales management, creative direction, social media management, advertising and promotions, market research, and public relations. The common thread? Technology. Social media, artificial intelligence, augmented reality, and other technologies have transformed the marketing landscape, and show no signs of slowing.

According to the Bureau of Labor Statistics, marketing management positions offer higher-than-average median annual income prospects compared to other business careers. Our marketing programs will train you to analyze business issues, problem solve, and develop effective marketing strategies to achieve business goals. Whether you decide to approach an agency or work in-house for an organization, marketing roles require constant innovation, creativity, a deep knowledge of tools and strategies, and the ability to manage multiple projects at once.

With on-campus and fully online program options, SMC offers a format that works for you.

Find the path that fits your personal needs and professional goals:

Degrees and Certificates

Associate in Science Degree - Sales and Promotion

24 units + General Education Requirements

Certificate of Achievement - Sales and Promotion

24 units

This program will prepare you for careers in sales and other contemporary marketing responsibilities. Sales promotion techniques are examined as you develop skills in the modern sales process. Developing a strategic approach to customer relationship management and the lifetime value of the customer will equip you with the mindset to succeed in today’s dynamic marketplace.

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Certificate of Achievement - Marketing

21-24 units

Learn the skills needed in traditional advertising and social media to start a career in marketing.

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SMC Resources

Potential Career Options

Job Title Typical Education Median Wage
Advertising and Promotions Managers Bachelor Degree $99,899
Financial Managers, Branch or Department Bachelor Degree $137,441
Green Marketers Bachelor Degree $99,899
Marketing Managers Bachelor Degree $135,470
Sales Managers Bachelor Degree $106,015
Agents and Business Managers of Artists, Performers, and Athletes Bachelor Degree $63,874
Meeting, Convention, and Event Planners Bachelor Degree $46,635
Fundraisers Bachelor Degree $69,540
Market Research Analysts and Marketing Specialists Bachelor Degree $62,205
Business Intelligence Analysts Bachelor Degree $75,813
Search Marketing Strategists Bachelor Degree $75,813
Survey Researchers Master's or Professional Degree $58,335
Public Relations Specialists Bachelor Degree $62,713
Interviewers, Except Eligibility and Loan High School Diploma or More $36,054

Learn more about becoming a marketing manager, search marketing strategist, public relations and fundraising manager, public relations specialist, or an advertising and promotions manager.