About the Marketing Program
Drive in the Fast Lane with a Career in Marketing
Marketing is one of the fastest growing, most in-demand careers, with an increasing number of jobs available across marketing management, sales management, creative direction, social media management, advertising and promotions, market research, and public relations. The common thread? Technology. Social media, artificial intelligence, augmented reality, and other technologies have transformed the marketing landscape, and show no signs of slowing.
According to the Bureau of Labor Statistics, marketing management positions offer higher-than-average median annual income prospects compared to other business careers. Our marketing programs will train you to analyze business issues, problem solve, and develop effective marketing strategies to achieve business goals. Whether you decide to approach an agency or work in-house for an organization, marketing roles require constant innovation, creativity, a deep knowledge of tools and strategies, and the ability to manage multiple projects at once.
With on-campus and fully online program options, SMC offers a format that works for you.
Find the path that fits your personal needs and professional goals:
Degrees and Certificates
Associate in Science Degree - Sales and Promotion
24 units + General Education Requirements
Certificate of Achievement - Sales and Promotion
24 units
This program will prepare you for careers in sales and other contemporary marketing responsibilities. Sales promotion techniques are examined as you develop skills in the modern sales process. Developing a strategic approach to customer relationship management and the lifetime value of the customer will equip you with the mindset to succeed in today’s dynamic marketplace.
Certificate of Achievement - Marketing
21-24 units
Learn the skills needed in traditional advertising and social media to start a career in marketing.
You May Also Be Interested In
SMC Resources
Potential Career Options
| Job Title | Typical Education | Median Wage |
|---|---|---|
| Advertising and Promotions Managers | Bachelor Degree | $99,899 |
| Financial Managers, Branch or Department | Bachelor Degree | $137,441 |
| Green Marketers | Bachelor Degree | $99,899 |
| Marketing Managers | Bachelor Degree | $135,470 |
| Sales Managers | Bachelor Degree | $106,015 |
| Agents and Business Managers of Artists, Performers, and Athletes | Bachelor Degree | $63,874 |
| Meeting, Convention, and Event Planners | Bachelor Degree | $46,635 |
| Fundraisers | Bachelor Degree | $69,540 |
| Market Research Analysts and Marketing Specialists | Bachelor Degree | $62,205 |
| Business Intelligence Analysts | Bachelor Degree | $75,813 |
| Search Marketing Strategists | Bachelor Degree | $75,813 |
| Survey Researchers | Master's or Professional Degree | $58,335 |
| Public Relations Specialists | Bachelor Degree | $62,713 |
| Interviewers, Except Eligibility and Loan | High School Diploma or More | $36,054 |
Learn more about becoming a marketing manager, search marketing strategist, public relations and fundraising manager, public relations specialist, or an advertising and promotions manager.