About the Marketing Program
Drive in the Fast Lane with a Career in Marketing
Marketing is one of the fastest growing, most in-demand careers, with an increasing
number of jobs available across marketing management, sales management, creative direction,
social media management, advertising and promotions, market research, and public relations.
The common thread? Technology. Social media, artificial intelligence, augmented reality,
and other technologies have transformed the marketing landscape, and show no signs
According to the Bureau of Labor Statistics, marketing management positions offer
higher-than-average median annual income prospects compared to other business careers.
Our marketing programs will train you to analyze business issues, problem solve, and
develop effective marketing strategies to achieve business goals. Whether you decide
to approach an agency or work in-house for an organization, marketing roles require
constant innovation, creativity, a deep knowledge of tools and strategies, and the
ability to manage multiple projects at once.
With on-campus and fully online program options, SMC offers a format that works for
Find the path that fits your personal needs and professional goals:
Degrees and Certificates
Associate in Science Degree - Sales and Promotion
24 units + General Education Requirements
Certificate of Achievement - Sales and Promotion
This program will prepare you for careers in sales and other contemporary marketing
responsibilities. Sales promotion techniques are examined as you develop skills in
the modern sales process. Developing a strategic approach to customer relationship
management and the lifetime value of the customer will equip you with the mindset
to succeed in today’s dynamic marketplace.
Certificate of Achievement - Marketing
Learn the skills needed in traditional advertising and social media to start a career
Certificate of Achievement - Digital Marketing
This program will provide students with the skills to build digital marketing channels
for an effective, customer-focused strategy and utilize applications and tools to
create content, build a web presence and measure and analyze online performance.
Potential Career Options
Need help planning for your major?
Our counselors are here to help you plan your academic classes, goals, and needs.
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